The Top 27 AI Marketing Tools
AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools…
Read moreAuthor Archives: Michael Mann
Building the Right Foundation for Cornerstone Content — Here’s Everything I Know
I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late…
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How B2C Companies Leverage AI Marketing [Examples & Tips]
Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have…
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15 Ways to Make Extra Money During the Holiday Season
15 Effective Ways to Make Some Extra Money During Christmas Holidays Making money during the holiday season is a great idea. You can find plenty of opportunities…
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The Tiny Layout Tweak That Led to 20% More Conversions [Test Results]
One tiny little layout change netted us an almost 20% increase in on-page conversions.
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35 Easy Ways to Make Money Before Christmas
Extra money is always nice, especially when the holiday season is knocking at the door. There are some amazing and easy ways by which you can make…
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17 Formats & Topics Driving ROI for Hundreds of Newsletter Creators
Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.
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10 of the Coolest YouTube Banners I’ve Ever Seen
I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your…
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What Is an Editorial Calendar? Your Guide to Building One [Examples + Templates]
I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people…
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How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars…
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