Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this…

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project. I’ve…

So, let’s imagine you wake up one day and are on page 1 for “men’s blazers.” We all want to be on page 1 if we’re selling…

In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs…

In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of…

Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks…

Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are…

I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I…

Want to write a great email? End with a professional email signature. Unlike the standard sign-off found in paper letters, an email signature shares a bit more…

AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools…