Global marketing is no longer reserved for brands with deep pockets, nor is it a hassle for marketing managers who handle all marketing efforts. Today, any business…

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword…

In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling car mats in the UK. His goal was to hit…

Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content marketing analytics are like having a behind-the-scenes guide —…

I’m a former NBCUniversal Page, and I will always remember how thorough the application and interview process for the program was. Most importantly, it taught me a…

If one channel shows a drop, but the others hold up, usually you suspect something went wrong with that channel. Perhaps your organic traffic was negatively affected…

I love content monitoring! Well, not as much as chocolate, or cake, or chocolate cake … But when it comes to work-related processes, it’s one of my…

Do you ever struggle to visualize your ideas or consolidate your thoughts in one place? I certainly have. As a marketer, generating numerous ideas for campaigns, collateral,…

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this…

It’s not enough to make content. You have to make sure what you make is performing well. That’s where content audits come in. As a content marketer,…