Hide My Email: How Apple and Google Are Forcing Us to Be Better Marketers
Remember when email marketing was as simple as “spray and pray”? Well, 2025 is shaking things up in ways that would make your old marketing textbooks burst…
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Your $50 Marketing Budget: Small Investments, Big Returns
If there’s one conversation that makes small business owners break out in a cold sweat, it’s the “how much should I spend on marketing” conversation. Let’s be…
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TikTok vs YouTube Shorts: What is the Best Platform for Short Videos?
If you’re like most small business owners I talk to, you’re probably torn between TikTok and YouTube Shorts. And I get it – with limited time and…
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6 Last Minute Holiday Sales Tips That Won’t Make You Feel Icky
You want holiday sales tips, but you don’t want to sell. Listen, I get it. You’re sitting there watching everyone else blast their lists with DEALS! OFFERS!…
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Zero Testimonials? Build Social Proof That Boosts Conversions by 20%
Social Proof is a thing. Call it testimonials, call it people talking about how awesome your business is. Call it whatever you want. But if you’re a…
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Blech! Company Analysis Sounds Hard and Boring. But…
Do you want leads? Of course you do. In fact, I’ll bet that 80% of your thoughts are consumed with getting and keeping customers. That’s why any…
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Zoho Payroll is Another Reason to Switch your Business to Zoho One
I’ve been a happy Zoho One user for more than 5 years. While I’ve moved marketing, meetings, calendars, and more – my accounting software has been stuck…
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From Side Hustle to Main Hustle: How to Turn Your Skills into Cash
In today’s dynamic economic landscape, the concept of the “side hustle” has gained tremendous popularity. With the rise of the gig economy and advances in technology, individuals…
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Picking a Niche that Suits Your Passions
When working from home, it’s important to choose a niche that suits your passions. Working in any niche can be more challenging when you don’t like what…
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Making Bank With Both Broad and Long Tail Keywords
When you choose a niche and set up a website, you want to use every means available to you to generate profit. Often overlooked, keywords are a…
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