AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools…

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I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late…

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Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have…

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One tiny little layout change netted us an almost 20% increase in on-page conversions.

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Newsletters are having a moment. My inbox is near saturation point, and I still keep discovering more newsletters I want to subscribe to.

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I‘m always inspired by the creativity that goes into YouTube banners. But if you’re anything like me, you’ve probably wondered how you can create one for your…

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I once worked for a digital publisher that kept its editorial calendar on a huge whiteboard in a tiny conference room. Cram a few too many people…

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Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars…

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Google Sheets templates help you create better spreadsheets while saving you valuable time. And it’s no secret to anyone who knows me that I love a good…

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I think most people in marketing aim to become thought leaders one day. You show that you know your stuff and can teach and inspire others. But…

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