In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency where SOPs…

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In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind of…

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Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve run down the rabbit hole with folks…

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Like many businesses, I depend on web forms on my website to collect visitor information and to give them an easy way to contact me. They are…

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I still remember being super intimidated when asked to create a graph in Excel for a client‘s monthly report. It was my first day at work. I…

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Want to write a great email? End with a professional email signature. Unlike the standard sign-off found in paper letters, an email signature shares a bit more…

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AI is a hot topic for marketers — and for good reason. According to our State of AI report, 95% of respondents say that AI marketing tools…

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I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time. It was a fresh winter’s morning in late…

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Want to know what‘s really working in AI marketing right now? I’ve been tracking the real impact of AI across different B2C companies, and the results have…

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One tiny little layout change netted us an almost 20% increase in on-page conversions.

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