One of the best ways to save time and money on marketing is to set a marketing theme. Great idea! But how do you actually go about…

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Small business owners are no strangers to tight budgets, especially when it comes to deciding how much to spend on marketing. In our recent DIYMarketers Tipping Point…

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The holidays are a magical time of year for businesses and shoppers alike. But in 2024, things feel a bit different. Budgets are tighter, and customers are…

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Remember when email marketing was as simple as “spray and pray”? Well, 2025 is shaking things up in ways that would make your old marketing textbooks burst…

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If there’s one conversation that makes small business owners break out in a cold sweat, it’s the “how much should I spend on marketing” conversation. Let’s be…

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If you’re like most small business owners I talk to, you’re probably torn between TikTok and YouTube Shorts. And I get it – with limited time and…

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You want holiday sales tips, but you don’t want to sell. Listen, I get it. You’re sitting there watching everyone else blast their lists with DEALS! OFFERS!…

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Social Proof is a thing.  Call it testimonials, call it people talking about how awesome your business is.  Call it whatever you want.  But if you’re a…

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Do you want leads? Of course you do. In fact, I’ll bet that 80% of your thoughts are consumed with getting and keeping customers. That’s why any…

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I’ve been a happy Zoho One user for more than 5 years.  While I’ve moved marketing, meetings, calendars, and more – my accounting software has been stuck…

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